IHG Hotels & Resorts, one of the world’s leading hotel companies, wanted to maximize awareness with luxury travelers. The brand took advantage of these two YouTube Sponsorship offerings to combine audience and content-based ad solutions. IHG ran a First Position Moment that featured luxury properties, alongside NFL content and a F1 Content Takeover, to have a high share of voice on the content most relevant to its target audience. The YouTube campaign delivered unique reach over linear TV and drove lifts in IHG brands for ad recall and brand awareness that achieved 2x the YouTube benchmark. “YouTube is a prime destination for viewers during popular moments,” said Chris Copp, VP Paid Media IHG Hotels and Resorts. “We’re excited that Content Takeovers unlock more opportunities to easily align our brand to the culturally relevant content that viewers love.”
This Super Bowl season, discover how YouTube can help you own relevant content and audiences to create the most impact for your brand. In addition, check out Cost-Per-Hour Masthead and Spotlight Moments.