Walmart-owned Indian ecommerce company rolled out support for three more languages on its app: Tamil, Telugu, and Kannada. This comes after last year’s launch of the Hindi interface on its app.
Earlier this month, Flipkart launched a voice assistant for grocery on its app with support for English, Hindi, and mixed-language commands. This new roll-out with additional language support on its app is an indication that the company wants to tap India’s userbase that prefers consuming the internet in vernacular languages.
JeyandranVenugopal, chief product and technology officer at the company said 58% percent of its user base is situated. in tier-2 cities:
Flipkart understands the importance of having an expanded universe of vernacular interfaces to empower our Bharat users and ensure the easy transition of new online users to e-commerce. Today, almost 58% of our user base comes from tier-II cities and beyond, and with new language interfaces of Tamil, Telugu, and Kannada along with Hindi (introduced last year) will further improve users’ ecommerce journeys by making it simpler and more personal.
Flipkart is seeing some retention with its Hindi speaking userbase. The company said that more than 95% percent of people who chose the Hindi interface on the app has decided to stick with it.
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