At Victoria’s Secret & Co., a key part of our mission is to celebrate and support women in everything we do. We always strive to give each customer, whether they’re a sports enthusiast, a nursing mother, a breast cancer survivor recovering from a mastectomy, or someone who is simply ready for a new bra, a memorable and personalized experience.
Over the past year, we’ve seen how breakthroughs in AI and generative AI hold the potential to enhance inclusivity and personalization for customers everywhere — even those far removed from our retail locations.
That’s why we’re teaming up with Google Cloud to explore AI and generative AI in practical ways for our customers worldwide — in ways that were historically impossible. Through this technology, we aim to replicate the intimate nature of connecting with our associates in physical stores through an enhanced online experience for Victoria’s Secret and Victoria’s Secret PINK customers.
Here are five ways our teams are exploring the use of AI over our strategic, multi-year partnership to redefine the intimate apparel shopping experience and elevate how people engage with our brands.