What 4 sustainability startups learned from our first circular economy accelerator

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From using AI to sort out waste materials and reduce food waste to creating upcycled reusable packaging for sustainable shipping, the 11 startups selected to join our inaugural Accelerator: Circular Economy represented a wide range of solutions for sustainability — in particular, the circular economy.

The circular economy is based on the principles of reducing, reusing, repairing, refurbishing and recycling materials and products. And today, these startups from Asia Pacific and North America graduated from the program.

Over the course of six months, the 11 teams participated in over 160 workshops and mentoring sessions from Google and industry mentors, to develop and scale their circular economy solutions. The startups also had the chance to meet and collaborate with a range of industry partners, including venture capital firm Closed Loop Partners, fashion conglomerate H&M, and NGO World Wide Fund for Nature.

We spoke with four startups about their greatest takeaways from the program, and how Google has helped them improve their product and business strategy.

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